Marketing Officer - Global Banking

About the job

• You will be part of the Global Banking EMEA Marketing team. The role will focus on the development and execution side of the Global Banking EMEA Marketing activities, including internal and external communication, content edition and amplification, data analysis, web and tools traffic and identification of best practices 
• You will report to Global Banking EMEA Marketing and will work closely with the broader Campaign Management team to leverage expertise and resources in content, digital tools, earned awards, client feedback and promotion

Your Main Activities Are

• Source, produce and deliver marketing content
  1. Manage the publication and distribution of regular sourced and on-demand created content
  2. Manage the organisation of internal online events (webinars, large Teams calls, …)
  3. Plan, prepare (write, edit and proofread) engaging written and visual content for internal and external use through various communication channels
  4. Structure and coordinate delivery of videos for internal and external use, including briefing and script writing, as well as (internal or external agency) briefing, in support of the commercial priorities or social media strategy
  5. Propose evolutions of the produced content to increase production efficiency and / or impact on targeted audience
• Metrics and management of internal and external communication tools 
  1. Update a dashboard (KPIs) to track content and team activity and propose a data-driven strategy to improve content production and amplification
  2. Keep abreast of technological and digital advances related to marketing, communication and customer satisfaction 
• Collaboration with the CIB Campaign Management and the Content teams
  1. Collaborate with the Content team in content creation when required
  2. Beyond content, be an integral part of the Campaign Management team by sharing best practices and supporting all colleagues, more particularly for Social Media content production and amplification 
  3. Learn the know-how of all communication channels and work as one with the team
• Collaboration with internal stakeholders
  1. Liaise with the managers and bankers of Global Banking EMEA business lines (Transaction Banking, Investment banking, Capital Markets) and functions (COO Office, Coverage, etc) to understand business strategy and requirements
  2. Support the development of specific marketing strategies, including content creation, collection, formatting and distribution 
  3. Coordinate with other MarComms stakeholders in the organisation, especially Group, CIB and regional MarComms teams
  4. Collaborate with the Design team to create new or harmonise existing visuals
• Coordination with external providers
  1. Coordinate with external agencies, notably in the video creation process (shooting and post-production) or to plan and develop site content, style and layout

Profile and Skills to Success

• Bachelor degree in Communication, Marketing, Economics or Similar
• Up to 2 years of relevant working in Marketing and Communications
• Fluent in English 
• Good knowledge of the Microsoft Office pack (Excel, Powerpoint, Word)

#Hybrid

Why joining BNP Paribas? 

· Leading banking institution

BNP Paribas is the European Union’s leading bank, and key player in international banking. It operates in 63 countries and has nearly 183.000 employees, including more than 146.000 in Europe.

· Our presence in Portugal

In Portugal since 1985, BNP Paribas today has more than 8.700 employees, distributed across the Group's 10 business entities established in the country. Its presence also extends to 11 excellence centers providing value-added services to various countries where the BNP Paribas Group also operates.

· International reach

Thanks to its international presence and regular and close collaboration among its different entities, BNP Paribas has the resources to support all clients with financing, investment, savings and protection solutions that help make their projects a success. BNP Paribas holds key positions in its three core operating divisions: 

• Retail Banking, a division that brings together all of the Group’s retail activities and specialised business lines; 
• Investment & Protection Services that include specialised businesses offering a wide range of savings, investment and protection services; 
• Corporate & Institutional Banking division that offers tailored financial solutions for corporate and institutional clients.

· Diversity and Inclusion commitment

BNP Paribas is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.

· Commitment towards work/life balance

At BNP Paribas we care about our employees wellbeing and promote a culture of good integration between work and rest. We believe our employees have rich personal lives outside of work, being fundamental to be disconnected from work to recharge both physically and mentally. Only through this balance we may all be at our best while working.

· Remote Working Conditions

At BNP Paribas, we embrace a Smart Working framework based on trust, autonomy and collaboration. Within this framework, eligible employees can benefit from flexible remote working modalities adapted to our hybrid working environment. To guarantee a comfortable and efficient working set-up, eligible employees are provided with both the office and home equipment, are entitled to an equipment allowance and can benefit from exclusive partnerships to purchase additional equipment at reduced prices. 

To find out more on why you should join BNP Paribas visit https://bnpp.lk/why-BNP-Paribas-Portugal

* Please note that only applications submitted in English will be considered. 

* In case you are selected for this role, further documentation will be requested to support your hiring process.