Tennis

Launched in 2011, We Are Tennis is our digital platform dedicated to tennis news. It brings fans together and provides a forum for sharing unique experiences. Thanks to its dynamic social ecosystem and exclusive benefits programme, We Are Tennis allows tennis enthusiasts to experience the sport in a whole new way. Members can obtain tickets to BNP Paribas-sponsored tournaments, meet the best ATP and WTA players, receive discounts from partners, etc.

In 2015, BNP Paribas continued to innovate by setting up the “We Are Tennis Fan Academy”, the world’s first school for tennis fans. John McEnroe, an international tennis legend, was appointed as Captain and Ambassador.

BNP Paribas has gone even further by creating unique events such as the WildCard Battle, in collaboration with the streamer Domingo. Held at Roland-Garros in 2024, this event attracted over 6,000 spectators and was broadcast live on Twitch, demonstrating the Group’s commitment to promote tennis through modern, entertaining and immersive formats.

BNP Paribas is also committed to supporting the next generation of top-level tennis players. Since 2018, the BNP Paribas Young Talents Team programme has enabled several tennis hopefuls to benefit from financial and human support each year, with the aim of reaching the highest level of competition. This initiative is fully in line with the BNP Paribas Group’s engagement policy and aims to support equal opportunities and the inclusion of young people.Today, the programme supports more than 160 young players in 8 countries: France, the United States, Poland, Italy, Belgium, Japan, Canada and Portugal. 

In France, the BNP Paribas Young Talents Team, in partnership with the French Tennis Federation, is supported by exceptional mentors in the persons of Jo-Wilfried Tsonga and Alizé Cornet. It supports about 50 young French tennis hopefuls.

BNP Paribas also supports some 30 young people from La Team Kids (7 to 14 years old) and Team Avenir (14 years and older) within the association Fête le Mur of Yannick Noah. The aim of this structure is to promote the inclusion of young people and to combat any social determinism, through the development of tennis practice, in the priority areas of the city and other disadvantaged areas. These young people are supported through support for equipment or membership in clubs, but also through regular contact with young people’s coaches in their structures to monitor their development.

Beyond competition, BNP Paribas is a backer of community-minded tennis alongside Félix Auger-Aliassime in his commitment to education in Togo, his father’s country of origin. From 2020, the player and BNP Paribas have launched the #FAAPointsForChange programme to support young Togolese generations. For every point won by the player on the ATP circuit, Félix Auger-Aliassime donates $5, and BNP Paribas contributes $15. Supported by BNP Paribas on this project that lies so close to his heart, Félix has already scored more than 26,500 points, raising almost $530,000 for his charity in the process.

In 2025, the programme is taking on a new dimension with the implementation of excellence scholarships, to remove the barriers that many young people face in accessing higher education and provide them with the means to fulfil their academic and professional potential. Each year, talented students from disadvantaged backgrounds will benefit from this programme. The aim: to promote their academic success, broaden their future prospects and encourage them to become agents of change in their countries.