Marketing Manager – CRM & Automation
Swindon – Hybrid
We’re Arval BNP Paribas – we’re a global leader in vehicle leasing and the fourth largest leasing company in the UK. Our passion for Service, Sustainability, and Solutions is brought to life by each and every one of our people – who we call Journey Makers.
Culturally, we’re a friendly bunch – more human than corporate – and we serve a diverse customer base. From families choosing their first electric vehicle, to global brands seeking to switch their fleets to electric vehicles – whatever our customers’ mobility needs, we have a solution to offer.
About the role
Our marketing function is going through a period of transformation and in this newly created position you’ll play a key role in ensuring that we’re fit for the future. As the Marketing Manager for CRM and Automation, your purpose will be to ensure we have a clear roadmap for how we’ll continue to effectively leverage CRM and marketing automation across all audiences, working on a number of key projects as well as providing hands on support across the marketing team.
Some of your key responsibilities will include:
- Building automated customer journeys and workflows in Salesforce and Eloqua
- Optimising how we utilise customer data to ensure we’re contacting customers and prospects at the right time, with the right messaging
- Building performance dashboards and identifying key metrics to monitor the quality of leads generated
- Acting as the Salesforce and Eloqua technical expert and SME for the marketing function
What we’re looking for
You have strong technical knowledge of marketing automation and CRM tools. You’re passionate about the benefits of marketing automation and have the knowledge and expertise to implement it effectively.
You’ll also be able to demonstrate:
- An understanding of Salesforce or similar and how to optimise its effectiveness from a marketing perspective
- Confidence working with email marketing and automation tools such as Eloqua or similar
- High levels of data literacy, and comfortable building and optimising performance dashboards
- Proven success in delivering automated customer communications and nurture programmes utilising CRM & marketing automation tools
The package
We offer a basic starting salary of up to £55,000, plus a bonus of up to £4,600. We also offer 25 days holiday as standard, plus bank holidays, an extra day off for your birthday, and the option to purchase an additional 5 days.
We also provide a comprehensive benefits package, including:
- Company car or cash alternative of £5,500 per annum
- Private medical cover, including a digital GP service
- Company pension with up to 10% employer contribution
- Discounts on our products and services and discounts in many high street brands
- 2 paid volunteering days every year
- Free on-site gym
- Subsidised restaurant serving chef-prepared breakfast and lunch, plus discounted Costa Coffee
- Plus, a range of flexible benefits to suit your lifestyle
Ready to make a difference?
Sound interesting? Click to apply and a member of our Talent Acquisition team will review your CV.
We’re passionate about being a consciously inclusive employer, with a strong Speak Up culture. We’re also proud to be a Ban the Box employer as part of our commitment to a fair and inclusive society for all.
Interview process
- Telephone interview our Talent Acquisition team
- 1 hour competency interview followed by a 2nd stage interview
If you’re not shortlisted, we’ll still let you know the outcome of your application.
What are you waiting for? Apply today and we’ll be in touch.
