Property "Financiarisation": the innovative response of the BNP Paribas group
07.12.2006 | Careers
Real Estate services today are extremely important for the economy, and account for 10% of the European Union's GDP. These markets have been revitalised due to renewed enthusiasm for the industry, not only from private investors, but also businesses and corporate investors. It is necessary to note that property prices today benefit from a strong increase which is in no way connected to the pace of economic growth. As a result, the property markets experience two main structural trends: internationalisation and financiarisation. Thus, as a consequence of internationalisation, 60% of investments in France today are made by foreign investors. If financiarisation is the result of a strong increase in available funds, it primarily happens to be the most appropriate response to the speeding-up of property assets transfers. BNP Paribas Real Estate has been able to offer an original solution to the changes in the market.
Now present in eight European countries and in New York, BNP Paribas Real Estate is moreover one of the leaders in real estate services to businesses in continental Europe, and one of the major players in France. Today, the group offers a range of unique services in Europe, based upon 4 professions: brokerage and consulting, investment management, property management, and real estate development. The group was able to develop an original model thus establishing its image as a real estate developer, administrator, marketer, and investor. BNP Paribas Real Estate is therefore able to resolve all real estate problems that the bank's clients may be confronted with. This new model proves to be a major asset. The model is now copied by other banks in France which is evidence of its advantages.
To know more about it, read the conference minutes and consult the support documents.