BNP Paribas, no. 1 sponsor in the tennis world, today renews its strategic alliance with the Tennis Federation in Bulgaria, where the group has a major presence in most business lines. This partnership makes BNP Paribas the premier patron to the Bulgarian Tennis Federation for a second consecutive year and forms part of the Group's overall sponsoring policy. BNP Paribas will help to develop tennis in Bulgaria on all levels: national, regional and local tournaments including the realization of school, family and community aspects of tennis. In the frame of the sponsorship, National Singles Champioships for men and women will be called BNP Paribas Cup.
A substantial amount of financial aid will be given to educational and social programs. BNP Paribas and the Bulgarian Tennis Federation will continue supporting orphans, poor and disabled children in order to make them enjoy the benefits of this healthy and motivating sport. Both partners have undertaken to increase the number of events respectively tennis training hours to encourage underprivileged young people to play tennis. The social and educational program is called “Tennis for everybody”.
By supporting the Bulgarian Tennis Federation, BNP Paribas confirms its long time position as leading sponsor for the entire world of tennis. Ever since 1973, when BNP Paribas started to sponsor Roland Garros, the famous French Open Tennis Championship in Paris, BNP Paribas has developed a unique and profound partnership with tennis in the sporting world. Over time, the Group has become the no. 1 world sponsor of tennis by partnering up with the Davis Cup, the Fed Cup and the Masters Series in Paris (“The BNP Paribas Masters”), in Rome and Monte Carlo. But BNP Paribas' tennis sponsoring goes much further: the Group also sponsors over 550 local tournaments worldwide and strongly supports the international development of wheelchair tennis.
BNP Paribas' commitment to tennis reflects the bank's effort to build on its worldwide customer relations every day, which is based on trust and long term, mutually beneficial partnerships.