The role
This role offers an exciting opportunity to join a successful and high performing communications team at one of the UK’s leading property consultancies, Strutt & Parker, at a pivotal point in the business’ growth journey. The business has seen significant investment in the past 18 months, as well as the launch of a refreshed brand identity earlier this year.
Reporting to the Head of Marketing and Client Experience, the Senior Communications Manager will provide a senior PR and communications function for the business, focusing on securing high quality media coverage, developing strong thought leadership, and driving social media presence.
What you’ll be doing
• Be the communications partner for Strutt & Parker’s National Country House department. Attending weekly meetings, developing press campaigns for new launches, profiling experts, and managing editorial relationships with key media titles.
• Lead in driving media relations for the regional residential business, including agents, listings, and clients, while acting as a PR advisor to heads of offices and regional directors. Sourcing positive news/market trends from within the business for external use, and craft compelling on-brand commentary on behalf of agents.
• Liaise with PR agencies and press offices when collaborating on media campaigns, as well as clients including developers and house-builders where appropriate.
• Contribute to PR reports, and their analysis on media coverage and campaign performance, providing insight and recommendations to stakeholders where relevant. Ensuring internal approvals processes are followed.
• Build and maintain strong relationships with key media titles across print and digital, adhering to press deadlines, with a focus on national titles and international where relevant.
• Champion PR and communications within the business, developing training opportunities for agents, increasing journalist engagement, and contributing to the development of key messaging for events and conferences.
• Support research-led media pitching through the provision of background material, market commentary and regional insights. Identifying where legislation and policy change may be relevant to the business and creating appropriate content/commentary.
• Advise on and draft responses to potentially sensitive subject matters.
• Work alongside wider Marketing and Communications team to ensure cohesion in external communications and marketing materials, assisting and advising in the drafting of copy for advertorials and written ads.
• Have an awareness of corporate communications across BNP Paribas Real Estate and Strutt & Parker, ensuring activity aligns with corporate messaging.
• Management of content schedule, creation of content briefs for copywriters to ensure consistent, on-brand, thought leading content for Strutt & Parker’s website and social media
• Input into Strutt & Parker’s social media strategy, including the planning, creation and scheduling of content alongside wider Marketing and Communications team. Driving collaboration opportunities where relevant with third parties.
Personal Specification
• 5+ years’ experience in external communications, with a strong track record in media relations.
• High level writing and editing skills with the ability to craft compelling commentary and content across a range of media.
• Highly organisational, confident in managing work in a fast-paced environment, managing deadlines and prioritising effectively.
• Experience building and managing relationships with high performing stakeholders and spokespeople; advising appropriately, communicating effectively and managing expectations.
• A collaborative attitude, with the ability to mentor more junior team members.
• Experience in the residential property sector, or lifestyle/luxury brands advantageous, but not essential.
