For the second year in a row, L'Atelier BNP Paribas has partnered with the French newspaper Le...
Every day from October 11th to December 20th, Le Monde will spotlight a key event, from the serious (Hiroshima in 1945) to the lighthearted (introduction of the miniskirt in 1965) in three media: the press, radio, and television.
|The radio network RTL will broadcast a retrospective called "Le Monde in 60 Days" at 7:10 p.m. Mondays to Fridays and at 6:10 p.m. Saturdays.|
The Arte television network will broadcast 55-second spots of archived photos every evening at 8:40 p.m.
The BNP Paribas brand will be associated with all of these publications and broadcasts.
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Laurent Quignon, Head of banking economics at BNP Paribas is answering to our questions.