The bank for a changing world

BNP Paribas Asset Management is launching a new asset management campaign that is an adjunct to the one released late in 2004 with “watch, airplane, and planet” visuals.
BNP Paribas Asset Management
Using the theme of adaptability, flexibility, and responsiveness, regardless of the request, the visual presents a definition of the BNP PAM offering which always has the best solution.

The visual (see overleaf, advertising in French), which is being circulated in the trade press in France and a number of other selected countries, features a robot that changes into a car, plane, or boat according to the customer's request.