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The banking jobs : Project Manager in Strategic Marketing
After 18 years with BNP Paribas in Luxembourg, you might think Magali Guelff would have a solid routine. Far from it! Every day is a new beginning for this versatile project manager. After holding positions in sales and lean management, she has pursued a career in strategic marketing at Cardif Lux Vie since 2015.
Tell us about what you do at BNP Paribas.
I work at Cardif Lux Vie, the Group’s subsidiary dedicated to life insurance in Luxembourg. My role is to coordinate the company’s structuring projects, in connection with the launch of a new product for one of our three business lines (retail, employee benefits and wealth management) or development programs. I ensure that action plans are followed correctly; I organize workshops and brainstorming sessions; I conduct market analysis… In short, I’m a project facilitator so I work on almost every front!
Is it always possible to innovate in life insurance?
There is no shortage of inspiration. We regularly organize market intelligence analyses and keep a close eye on changes in regulations. Our sales teams regularly communicate their needs to their partners, because we work within an open architecture along with family offices, wealth management companies and other private banks that market our products. Finally, our customers always come first, both in terms of the investment and asset management solutions we offer and the service quality we provide.
Can you give us an example of innovation?
Last year, we developed an internal program dedicated to improving the customer experience, called CE WOW (Customer Experience Way Of Working) . The goal is to organize our innovation approach around the customer experience and enable our employees to flesh out their ideas around new products or services, new processes, customer relations, innovative technology, etc. The program is now fully operational thanks to the efforts of all our employees. Their projects can now benefit from the CE WOW label!
What made you want to do this job?
The opportunity presented itself. I had been working for BNP Paribas in Luxembourg for 18 years, first as a sales manager in debt products, then as a Lean Six Sigma project manager and more. When human resources contacted me about a job in strategic marketing for life insurance, I have to say I was a little hesitant because I didn’t know anything about it! But with BNP Paribas, you don’t need to change companies or even countries to start a new line of work!
What qualities does it take to do this job?
You have to know how to communicate and multitask, and also have good team spirit and a knack for strategy. A desire to learn is also crucial, because we always start from scratch with each new project.
What tool do you use the most in your work?
My gym shoes, because I like to go see people in person instead of sending e-mail!
What is your biggest challenge at the moment?
My current biggest challenge is coordinating the Company’s digital transformation and getting all our employees on board for the adventure. In that sense, Luxembourg is a true laboratory for innovation, with a relatively short time-to-market. For my part, I contribute to the digitalization of our entity, and collaborate when necessary on the many initiatives launched by BGL BNP Paribas, our partner in Luxembourg’s domestic market.
“ Come prepared to the interview, but be yourself. And above all, take a chance. Just because you don’t have experience in a certain field doesn’t mean you won’t go far. ”
Project Manager in Strategic Marketing
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