BNP Paribas launches a new corporate publicity campaign to mark its 35-year of tennis sponsorship
04.06.2008 | Group, Tennis
Over the last 35 years, the involvement of BNP Paribas in tennis has strengthened continuously at all levels: international, local, educational and social.
On 19th May, for the first time, the bank launched a global corporate publicity campaign highlighting its association with the sport. The campaign has tennis as its subject and draws on the values of the game, a strategy that contributes to the positioning of the brand globally. In fact, BNP Paribas' communication through tennis is already at an international scale, with the group having become over the years one of the world's top sponsors of the sport.
Tennis is a sport whose values perfectly reflect and compliment those of BNP Paribas: global scale, universality of rules, high performance, sense of fair play, precision...Official partner of the Roland-Garros French Open since 1973, BNP Paribas also sponsors more than 500 tournaments worldwide, supporting not only the main professional tennis championships (Davis Cup, Fed Cup, Master Series Monte Carlo…) and local French tournaments but also tennis events and programmes set up for disadvantaged players (such as Handisport [wheelchair] tennis and Yannick Noah's "Fête le Mur" Association).
BNP Paribas organized special days at the 2008 French Open.
BNP Paribas offered its support to the “Rêve d'enfance” association (“Childhood dream”) during the 2008 French Open by inviting 19 children to attend the matches on Benny Berthet day, Saturday 24 May. “Rêve d'enfance” is a humanitarian organisation set up to assist children with cancer in their recovery process by helping them regain social confidence.
BNP Paribas also organized Ladies' Day the 4 of June and invited a number of its clients to attend. A stand was reserved for them on the Suzanne Lenglen court.