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Product Marketing Manager

Mise à jour le 17.04.2025

Swindon – Hybrid

We’re Arval BNP Paribas – we’re a global leader in vehicle leasing and the fourth largest leasing company in the UK.  Our passion for Service, Sustainability, and Solutions is brought to life by each and every one of our people – who we call Journey Makers.  

Culturally, we’re a friendly bunch – more human than corporate –and we serve a diverse customer base.  From families choosing their first electric vehicle, to global brands seeking to switch their fleets to electric vehicles – whatever our customers’ mobility needs, we have a solution to offer.

About the role

Working as part of our marketing function, this role offers plenty of variety.  Your purpose will be to oversee the marketing strategy across all products - from personal leasing products and salary sacrifice to our offering for corporate customers with large fleets.  An important aspect of this role is that we're a regulated business, and as such we need to make sure we attend to every last detail to get our consumer product marketing right.  

Some of your key responsibilities will include:

  • Stakeholder management - this is a huge part of the role 
  • Ensuring we have the right marketing plan in place for the target audience for every product and that all assets, literature, messaging are optimised and compliant with relevant governance and legislation
  • Utilising Salesforce and Eloqua to oversee campaigns and utilise the data to deliver insights about key outputs 
  • Building relationships and collaborating with our corporate marketing team in Paris

What we’re looking for

You're a capable marketing expert with experience of running full, integrated and cross-channel marketing campaigns.  You also have good knowledge of FCA (financial conduct authority) regulations and understand how these impact the way we market products to regulated customers.  

You’ll also be able to demonstrate:

  • Excellent interpersonal and stakeholder management skills
  • Experience working with B2B clients
  • Experience of managing agencies and budget
  • Delivery of integrated marketing plans
  • Experience of using CRM and email marketing automation tools 
  • Strong data literacy, and able to draw meaningful insights from different systems (such as Salesforce, Eloqua) 

The package

We offer a basic starting salary of up to £55,000, plus a bonus of up to £4,600.  We also offer 25 days holiday as standard, plus bank holidays, an extra day off for your birthday, and the option to purchase an additional 5 days.  

We also provide a comprehensive benefits package, including:

  • Company car or cash alternative of £5,500 per annum
  • Private medical cover, including a digital Service
  • Company pension with up to 10% employer contribution
  • Discounts on our products and services and discounts in many high street brands
  • 2 paid volunteering days every year
  • Free on-site gym
  • Subsidised restaurant serving chef-prepared breakfast and lunch, plus discounted Costa Coffee
  • Plus, a range of flexible benefits to suit your lifestyle

Ready to make a difference?

Sound interesting?  Click to apply and a member of our Talent Acquisition team will review your CV.  

We’re passionate about being consciously inclusive employer, with a strong Speak Up culture.  We’re also proud to be a Ban the Box employer as part of our commitment to a fair and inclusive society for all.  

Interview process

  • Telephone interview with our Talent Acquisition team 
  • 1st stage competency-based interview and a 2nd stage presentation task.

If you’re not shortlisted, we’ll still let you know the outcome of your application.  

What are you waiting for?  Apply today and we’ll be in touch.  

Notre offre vous tente ? Alors n’hésitez plus !

Découvrez les métiers des fonctions transverses chez BNP Paribas

Intégrer des métiers comme les Achats, le Marketing ou bien les Ressources Humaines, c’est contribuer au bon fonctionnement du Groupe et à son rayonnement. Autant de spécialités et donc d’opportunités à découvrir !

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Pourquoi je candidaterais ?

Pour quelles raisons je rejoindrais BNP Paribas et pas une autre entreprise ?

Parce que je souhaite...

  • Et si on vous disait que travailler dans notre Groupe, ce n’est pas ce que vous croyez ? Chez BNP Paribas, on exerce une multitude de métiers qui évoluent en permanence pour être en phase avec les attentes des clientes et clients comme de la société. Au travers d’actions du quotidien ou de grands projets, exercer l’un de nos métiers, c’est s’engager pour agir durablement.

  • Se sentir bien dans son job, c’est avant tout venir travailler comme on est.  C’est aussi avoir les moyens d’un bon équilibre entre sa vie professionnelle et sa vie personnelle. Deux engagements majeurs pour BNP Paribas.

  • Chez BNP Paribas, le développement de vos compétences est essentiel, pour vous comme pour nous. Et cela vous servira pour toute votre vie professionnelle.

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