BNP Paribas Assurance launches Eco-voiturage
08.11.2007 | CSR
BNP Paribas Assurance launches a car sharing service from residence to work for the Head Office employees in Rueil-Malmaison near Paris.This practice allows employees concerned by environmental protection to divide their fuel consumption by two or by three, therefore decreasing their emissions of greenhouse gas effect and pollutants.
The company created a website Eco-voiturage to the disposition of its employees. Once connected, employees can offer available seats in their vehicle and get in touch with a car sharer. The website also allows to assess distance and expenses engaged by the journey as well as the CO2 issues generated.
For each employee's registration on the car sharing website, BNP Paribas Assurance will finance the plantation of five trees by the association Coeur de fôret. Already sponsored by BNP Paribas Assurance, this association fights against deforestation in Amazonia and helps the threatened forest populations.
The potential economy is 1000 € per year and the reduction of the CO2 issues about a ton a person and a year.