• Sustainable finance

The Circular Economy at BNP Paribas: Le Drive tout nu Offers Circularity in a Mason Jar

Published On 2026-01-12

The circular economy is one of the key priorities set by BNP Paribas in its Sustainability strategy. The Group has experts and teams dedicated to helping clients – start-ups, SMEs and large companies – in rethinking their practices towards a more circular model, while also investing in impact start-ups and companies whose innovative circular solutions are changing the way we think about products and services. In the continuation of our series of infographics on the circular economy, learn how BNP Paribas supports the circular economy through concrete examples from the Group’s clients and partners. The first stop: Le Drive tout nu, paving the way to circularity one mason jar at a time!

Democratising access to local, high quality, zero-waste products with Le Drive tout nu’s circular model of supermarkets

Discover an example of the circular economy with BNP Paribas client "Le Drive tout nu" in the infographic "Le Drive tout nu: Bringing Circular Practices to the Supermarket"

Infographic BNP Paribas Circular Economy Le Drive tout nu
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Le Drive tout nu
: Bringing Circular Practices to the Supermarket

"Our model is based on a simple conviction: circularity must become the standard of consumption. Le Drive tout nu shows that it’s possible to eat well, reduce waste, and support local producers on a daily basis. By rethinking every step — from local sourcing to reusable container deposits and logistics — we make circularity a concrete reality every day. Our ambition is to prove that a packaging-free model can be scalable, cost-effective and profoundly useful.” 

- Salomé Géraud, Co-founder and President of Le Drive tout nu

Founded in 2018, the French impact company Le Drive tout nu offers over 3,500 high-quality products (the majority of which are locally sourced) and makes them accessible to as many people as possible through its vast network of distribution channels. The company’s holistic approach takes this one step further by not only supporting producers in implementing zero-waste practices that have a positive environmental impact, but also advocating for the transition of the entire food production and distribution chain towards a circular, zero-waste model

In June 2025, Le Drive tout nu successfully closed a 7 million euro funding round with BNP Paribas as part of the Group’s 200 million euro impact investing envelope and SWEN Capital Partners. Since then, this funding has enabled Le Drive tout nu to expand its reach in France with Le Drive tout nu supermarkets in Toulouse, Bordeaux, Lille and Rennes, with more locations coming soon.

"We are proud to support Le Drive tout nu, a revolutionary company that offers a meaningful solution: to encourage zero waste by simplifying consumption patterns through the return and deposit of reusable containers, and promoting organic farming by offering healthy, local, delicious and accessible products. Their plan to expand to other geographic areas will help accelerate the democratisation of more responsible consumption.” 

Pauline Blandin and Jeanne Terpraut

Impact Investing team at BNP Paribas

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