BNP Paribas develop the education for children with different initiatives in many countries. Cash is the base of the Ukrainian economic and this is the main reason why savings products are underestimated through the population. Work teams founded the Young Bankers Academy for familiarize child from 6 to 8 with the bank.
In two hours, primary school students from Kiev, attend a presentation about the history of the currency and from the barter to the credit card. They have a “trip” in some agency and a contact with different functions and employees of the bank and, finally, they have an attestation of participation.
This project is shared with three agencies from different Ukrainian cities, and headquarter in Kiev has planed a version for adolescents and adults.