• Sustainable finance

9 out of 10 European companies already committed to the transition, with real expectations of their bank

Published On 16.05.2025

For businesses, the transition is a strategic challenge. To help its clients meet this challenge, BNP Paribas joined forces at the beginning of 2025 with the Anglo-Saxon- research institute Potloc to measure the needs and expectations of SMEs (Small and Medium-sized Enterprises) and MidCaps (Medium-sized Enterprises) in this area. This study reinforces and completes the findings from the first edition of this study, which was carried out in 2022. How can the Group support these companies? How can it help them in their efforts? What are the differences in results between countries?

To learn more, here is an interview with Tania Testa (Marketing Manager of Potloc), Arnaud Algrin (Head of the Low-Carbon & Sustainability Transition for SMEs and MidCaps, Company Engagement - Commercial, Personal Banking & Services (CPBS), and Laure Matton (LCTM – Program Manager Offer and Partnership, Company Engagement CPBS).

In addition, check out our infographic to discover the transition challenges and ambitions of SMEs and MidCaps.

Discover the infographic 

1. What lessons can we learn from the evolution between the 2022 and 2025 studies?   

Arnaud Algrin: 'The first lesson is that companies have made a breakthrough in their transition commitment. The transition remains a challenge for 84% of SMEs and MidCaps, but 9 out of 10 companies (compared to 4 out of 10 three years ago) have taken action to set themselves on a decarbonisation path.

What is new is that 93% of companies say they are already experiencing the effects of climate change on their business, with 55% seeing consequences on their supply chain, and 54% even incurring financial losses (with a level as high as 70% in Poland).

Lastly, while companies say they are affected by climate, the contrast is striking when we look at other results from the study: only one in three companies consider themselves to be significantly dependent on biodiversity, and the majority of companies do not expect any support in relation to water resources, except for those in the agricultural sector. We must therefore continue to support our clients so that they can develop the most relevant transition plans possible!'

2. What are the major trends by sector and country ?    

Tania Testa: 'What is interesting is that, in the end, there is little difference in the concerns and expectations of businesses, regardless of their size or country. However, there is a slight lag between the smallest and largest companies in the maturity of their decarbonisation plan, where plans are generally more advanced among the largest companies. 

Looking at the countries in detail, we can see, for example, that Poland is less advanced in its energy transition…but Polish business leaders are showing a strong commitment: while 17% do not yet have a target to reduce their carbon impact, 55% have a plan in the process of being adjusted. They also say they are very interested in offers for ESG evaluation or assistance in defining their roadmap in this area.

Finally, in terms of expectations, there is a key difference based on the sector: the manufacturing, construction and transportation sectors are where investment and concerns related to the energy transition are the most pronounced.

Meanwhile, companies in the agri-food sector expect their banks to provide particular support on the subject of biodiversity.

3. How will this study be used to meet your clients' expectations? What actions will you take?   

Laure  Matton: 'The survey results highlight the fact that SMEs and MidCaps expect their bank to provide support in three priority areas: to finance their transition and facilitate their access to public subsidies, to understand the requirements of ESG regulations and make them a strategic business lever, and lastly, to cover risks related to the effects of climate change. 

On the CPBS side, we will continue to adapt, develop and implement our offers along these lines. Two examples can already be highlighted: the decarbonisation credit, which has just been launched in France and will be adapted for other countries; and the development of advisory services partnerships to help our clients build their roadmap, as seen in Italy.'

4. As a bank, how does BNP Paribas position itself in this ecosystem ?

Tania Testa: 'The results are very encouraging: 100% of the surveyed companies with BNP Paribas (BNL in Italy, BGL in Luxembourg, BNP Paribas Fortis in Belgium) as their main bank perceive the Group as a qualified banking partner to support the ecological transition.

In France, Italy, Belgium and Luxembourg, companies whose main bank is not BNP Paribas also rank the Group in the top 2 on this point. Furthermore, the Net Promoter Score – a measure to gauge customer satisfaction and loyalty with a company to improve the customer experience – for BNP Paribas is above average compared to its competitors in all countries.

Our conclusion is therefore that BNP Paribas can and must continue to take advantage of its image and keep focusing on the needs of its clients to remain a leader in supporting the transition.'

5. Who did you survey?

Tania Testa: 'We interviewed from December 26th 2024 to January 17th 2025 1,500 business executives (CEOs, chief financial officers or strategic managers) in the five countries covered by CPBS’s European banking networks (100 in Luxembourg, 200 in Poland and 400 in France, Italy and Belgium, respectively). To have a representative sample, half of the companies interviewed have BNP Paribas as their main bank and the other half are primarily banked elsewhere. Lastly, SMEs (companies with a turnover of between EUR 5 and 50 million) make up one half of the sample, and the other half is made up of MidCaps (with a turnover of between EUR 50 and 500 million).'

6. Why did you commission this survey?   

Arnaud Algrin: 'LCTM – Low-Carbon Transition for MidCaps & SMEs – was born three years ago, with the objective of accelerating the support of customers in their transition. We launched a first study at the end of 2022 to ask our SME and MidCap clients about their expectations…'

Laure Matton: 'And three years later, after deploying a plan, expertise and offers across all CPBS countries, it was important to focus on three points: reviewing our understanding of clients’ needs, measuring their interest in the offers offered by banks, and assessing the role clients expect their bank to play – beyond decarbonisation – by also asking them about the effects of climate change, biodiversity or the subject of water resources.'

'What is the LCTM initiative?'

In 2022, CPBS launched the Low-Carbon Transition for MidCaps & SMEs (LCTM) initiative to accelerate customer support in the transition and contribute to portfolio decarbonisation. After three years, this initiative led by Company Engagement CPBS is supported by a commercial reinforced setup across the Group’s five European commercial banks (BCEF, BNP Paribas Fortis, BGL BNP Paribas, BNL, BNP Paribas Bank Polska) with around 100 experts dedicated to MidCaps & SMEs. This initiative complements CIB’s Low-Carbon Transition Group (LCTG) and provides clients with offers dedicated to the transition, such as solutions to measure their carbon impact, advisory for building a transition strategy, or financing linked to ESG ratings. Essential to the successful rollout of these offers, shared digital tools based on AI have also been developed to assist relationship managers in the collection and use of clients' ESG data. 


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