To accelerate the growth of its activities, BNP Paribas Investment Partners will: rebrand as BNP...
The 2007 ranking is as follows:
1. Louis Vuitton (€16.17 billion)
2. BNP Paribas (€5.85 billion)
3. AXA (€5.83 billion)
Today, a brand is much more than just a simple name or logo. It generates different associations for consumers, who recognize its personal features; it also conveys emotional values and above all provides a familiar reference in an increasing international environment.
Your business doesn't look like any other. Its singularity implies special expertise. Your...