Act for Impact: the new BNP Paribas brand in France for social entrepreneurs
With its long-standing commitment to social entrepreneurship, BNP Paribas is convinced that...
12/02/2018
Ranking third in the last edition of the "top French brands", the BNP Paribas brand climbed to second place in this year's edition and increased its value in 2006. This ranking, established by Interbrand, calculates the value of a brand, in euros, based on the following four criteria: market segmentation, financial analysis, role of the brand and its strength.
The 2007 ranking is as follows:
1. Louis Vuitton (€16.17 billion)
2. BNP Paribas (€5.85 billion)
3. AXA (€5.83 billion)
Today, a brand is much more than just a simple name or logo. It generates different associations for consumers, who recognize its personal features; it also conveys emotional values and above all provides a familiar reference in an increasing international environment.
The 2007 ranking is as follows:
1. Louis Vuitton (€16.17 billion)
2. BNP Paribas (€5.85 billion)
3. AXA (€5.83 billion)
Today, a brand is much more than just a simple name or logo. It generates different associations for consumers, who recognize its personal features; it also conveys emotional values and above all provides a familiar reference in an increasing international environment.
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All newsHow the Group BNP Paribas is developing positive impact finance
From May 24 to 26, 2018, BNP Paribas will be attending the Viva Technology fair under the banner...
25/05/2018
Social innovation—BNP Paribas commits to French Impact
Whether it be for the circular economy, workforce integration or services for people with...
09/07/2018