The Consumer Ethic Guide has been updated by the European Federation for Ethics and Sustainable Development and republished by Eyrolles, entitled Buy for a Better World.
This Guide is addressed to stakeholders of the enterprise as clients, employees, corporate executive and investors. It rates practices of more than 100 French enterprises and foreign enterprises in France according to five benchmarks: governance, social, environment, quality and citizenship.
After the identification of the ethic and sustainable development initiatives, they are filed in a ranking from one star, intermediary initiatives, to four stars, exemplar initiatives.
BNP Paribas is the only bank and a rare French enterprise with Auchanand Danone, to obtain three stars in five categories in 2007. This result is better than the one in 2001 when the Group received less than three stars in all the categories.