The bank for a changing world

BNP Paribas and North Sea Jazz Festival enter into long-term partnership

  • 18.01.2012
BNP Paribas will be the main sponsor of the North Sea Jazz Festival for the next three years. With this sponsorship, BNP Paribas is not only directly involved in the festival itself, but also in the Paul Acket award for talented jazz musicians and the support of the North Sea Jazz Festival for Kids. Via its BNP Paribas Foundation, the Group has supported various international jazz festivals and musicians for over 15 years. With the sponsorship of the North Sea Jazz Festival, the Group reinforces its wish to expose jazz music to a large audience.

Private support of cultural initiatives is indispensable. BNP Paribas has a rich history of sponsoring cultural initiatives that introduce a large audience to various cultural aspects. The long-term sponsorship of the North Sea Jazz Festival builds on a successful partnership which commenced in 2011, when the bank began to sponsor the festival. By means of the partnership with the North Sea Jazz Festival, BNP Paribas wants to support a music genre that has a major influence on the modern (popular) culture in the Netherlands.

André Boulanger, CEO of BNP Paribas The Netherlands: “BNP Paribas has always supported cultural initiatives. We are very pleased and proud of the fact that we are able to support jazz music and musicians to the fullest extent.”
As part of the sponsorship of the North Sea Jazz Festival, BNP Paribas offers 15 music downloads for free to the purchasers of Early Bird 3-day tickets. These tickets are available from January 28th via and give the buyers the opportunity to download music of the North Sea Jazz musicians in the special North Sea Jazz download shop in March.

Jan Willem Luyken, North Sea Jazz festival director: “I can look back on an excellent cooperation last year. In my opinion, BNP Paribas and North Sea Jazz are a perfect match. I am very glad that we will continue our partnership the coming years and that we are able to further develop our relationship. We will reinforce and support each other as regards content as well as professionally. We can feel secure as to our future.”

About BNP Paribas

BNP Paribas ( is one of the best rated banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.

In The Netherlands BNP Paribas ( is one of the largest and leading non-Dutch banks. Thanks to its worldwide network and strong presence in various financial markets, BNP Paribas can offer the Dutch market (corporates, financial institutions, the public sector and retail clients) extensive expertise.

The Dutch head office offers the Dutch market a comprehensive range of financial products and services (Corporate & Investment Banking, Investment Solutions, Securities Services and trust activities). The BNP Paribas Group in The Netherlands consists of the bank and several subsidiaries, which offer a large variety of financial products and services. The subsidiaries active on the Dutch market are: Arval (car leasing), BNP Paribas Leasing Solutions (operational and financial leasing), BNP Paribas Personal Finance (mortgages), Cardif (insurance), BNP Paribas Investment Partners (asset management), LaSer Nederland (marketing services and (co-branded) Visa Cards), Insinger de Beaufort (Wealth Management) and The Economy Bank NV (specialized banking).

*Rated AA- by Standard & Poor's.

About BNP Paribas Corporate Philanthropy

The corporate philanthropy policy of the BNP Paribas Group is managed by the BNP Paribas Foundation, the corner stone of the Group's philanthropy initiatives for the past 25 years. It is centered on 5 areas of activity: culture, social inclusion, education, health and the environment.

Today, BNP Paribas Corporate Philanthropy is getting concrete through more than 500 programs all around the world, managed via a network of 10 foundations or initiated directly by countries and businesses.

For further information, please contact:

Annette Reijersen van Buuren, Head of Group Communications BNP Paribas The Netherlands

Mirjam de Vos, Head of Communications BNP Paribas The Netherlands
E: mirjam.devos [at] bnpparibas (dot) com