In 1989, BNP Paribas launched its first microfinance partnership in Guinea. 30 years later,...
In 2013, a new key project within this large-scale programme kicks off with Arval Smart Experience. The programme's pilot phase will be launched in France this spring.
"Arval Smart Experience is a turning point in our customer relationship," says Arnaud Villeger, Marketing Director at Arval France. The programme "puts the focus on differentiating tools and services that enable us to give our customers daily support. To this end, we are making organisational changes in order to centre on the customer, we are developing digital innovations, we are directing our actions towards decision-makers in companies, and we are renewing our commitment in terms of CSR."
Read the full press release.