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Recruiting differently... Why and how?

What could be better than the #UnexpectedDating and #UnexpectedDays campaigns for recruiting our future #UnexpectedJobs? A look back at the “unexpected” recruitment events organised by BNP Paribas Human Resources at Roland Garros and VivaTech.

The way talents are recruited is changing, and so are we!

BNP Paribas has more than 3,000 open-ended contracts to fill in France, mainly in the areas of business development, IT and all the professions linked to the Group’s technological transformation.In order to hire the best profiles and personalities, the Group has decided to go out and meet them.

To convince talents to join us, in addition to the #UnexpectedJobs campaign directly involving our employees, Human Resources is adapting to the trends and codes of the younger generations. Both a technology company and a loyal supporter of tennis for 50 years, BNP Paribas is innovating to cultivate its distinctive employer brand. Recruiting differently means taking part in “Unexpected Dating” at VivaTech and #UnexpectedDays at Roland-Garros.

Discover all our job offers

If you’ve somehow missed seeing #UnexpectedJobs... 

The #UnexpectedJobs campaign is much more than a brand campaign. It is also, and above all, a participative campaign that is embodied by employees: our 190,000 employees were invited to give their job a unique, more creative and original title, in order to describe what they do in a different way and reveal their true impact on a daily basis. Who better than our employees to talk about and share what they do on a daily basis at BNP Paribas?

learn more about the campaign

#UnexpectedDays: heading for Roland Garros

#UnexpectedDays took place on 30 and 31 May and 2 June 2023 at Roland-Garros. 70 people were invited to meet recruiters in the lounges and then in the aisles and stands at Porte d’Auteuil. Candidates of varying levels and skills were selected by a recruitment service provider for the positions of Professional Account Manager, Private Banker and Corporate Account Manager.

In addition to the top-down presentations, informal discussions with ambassadors and talents in the lounges of the Philippe-Chatrier court gave a unique tone to the three days. Discussions went further than just the business lines presented: the career paths, HR policy and corporate culture of the BNP Paribas Group were also discussed.

What next? All profiles selected were able to continue the recruitment process. The most motivated were even offered a date for an interview before leaving the French Open. The satisfaction survey is indisputable, with a score of 92/100 for meetings above and alongside the courts.   

#UnexpectedDating: looking for geeks at VivaTech 

For its 7th edition, the Viva Technology trade show attracted more than 150,000 visitors from 14 to 17 June 2023. It has thus become the world’s leading event dedicated to innovation and start-ups, ahead of CES in Las Vegas. In addition to the exposure offered to BNP Paribas, VivaTech was a unique opportunity to identify tech talent. But emerging at a show of this size was still a challenge!

50 ambassadors from the Group’s business lines got together to put an immersive experience to the test: UnexpectedDating. Mini-conferences for 15 people were held in a dedicated HR area alongside the main conferences, on subjects such as cybersecurity, data, the feminisation of IT and diversity and inclusion in tech. Informal discussions with the ambassadors and HR Business Partners rounded off the highlights of the Group’s stand... before any more formal recruitment interviews! Future candidates for permanent contracts, internships, work-study schemes, graduates or VIEs were all able to take a behind-the-scenes look at their future jobs thanks to the #UnexpectedJobs generator.

Candidates were also able to take part in another unique experience: Skillwatch. Thanks to this ‘adver gaming’ on soft skills, almost 500 players were able to reveal/discover their best qualities. Using key words, they were able to build a dialogue.

Sofia Merlo, Head of Human Resources for the BNP Paribas Group, was one of the key speakers, emphasising the role of IT in the Group. In particular, she highlighted a major challenge: the feminisation of the female tech industry. This concept was further developed by the presence of “Women and Girls in Tech” (WoGiTech) on the BNP Paribas stand. Women and young women were introduced to tech careers through inspiring meetings and presentations by female role models.

Other #UnexpectedEvents will be added throughout 2023, so stay tuned! 

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