The bank for a changing world

Dream Up: an educational programme based on art practice benefitting to 30 000 youths in 26 countries

  • 21.09.2015

Dream Up

Dream Up is the brand new international Corporate Philanthropy programme set up by the BNP Paribas Foundation. Announced last year during the Foundation’s 30th anniversary celebrations, Dream Up has now been launched in 26 countries. Running over three school years, projects under the programme will help some 30,000 underprivileged or disabled children and teenagers to develop and find fulfilment by practising an artistic or creative activity. The youngsters will receive guidance in such disciplines as music, visual and plastic arts, theatre, dance, circus arts, photography and video-making.

Careful local selection

BNP Paribas correspondents in each of the 26 countries have identified local charities and non-profit organisations running promising initiatives in this field that are in line with the objectives set for Dream Up and which match real local needs. 

Priority has been given to projects likely to have a positive impact on the pupils’ schooling, especially in terms of improving their school attendance and helping them to make real progress. All the projects being supported under the Dream Up programme will enable the young participants to learn about and practice one or more Arts activities on a regular basis. They will also put on at least one public showing or performance, such as a video screening, a concert, dance or circus arts performance or festival, in front of their families, friends and loved ones, plus sometimes also artists or professionals in the chosen field. The workshops and training sessions may take place at the school or college, on the premises of the charitable organisation running the project, or even in the paediatric department of a hospital, and of course both in school hours and during free time or vacation periods.

Dream Up - New York

As part of a Group Corporate Philanthropy programme, Dream Up projects will also receive assistance from those many BNP Paribas staff who get involved with the projects and their young participants by working on a voluntary basis with the charities chosen to receive Foundation support.

Wide diversity among projects

26 countries, 28 projects, 30,000 youngsters – naturally this means wide diversity in the projects being run! Ranging from opera singing in the South African city of Johannesburg to ‘dance therapy’ in Canada, music training culminating in a public performance for children from the Monte Azul favela in Sao Paulo, Brazil, and art courses for hospitalised children in Ireland, all these projects nevertheless have the same aim: to foster equality of opportunity by offering underprivileged youngsters from all over the world the chance to discover and practice an art form. This is an opportunity for them to discover hidden talents, to gain confidence in their own potential and, stimulated by this creative experience, to mark a new departure in life for themselves.

>> Watch the programme teaser on YouTube