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14.06.2017 | Innovation
With its artificial intelligence and predictive analytics tools, FinTech start-up Personetics is reinventing the retail banking customer experience. A personalised and proactive approach that sparked the interest of BNP Paribas.
Israeli start-up Personetics develops solutions designed to improve customer engagement with their bank. By means of its predictive analytics, based on logging and aggregating banking data, the system personalises interaction and guides customers in managing their finances. The technologies that the platform offers are based on intelligent algorithms. They interact with customers, guiding them and giving them advice throughout the entire banking chain, from checking their accounts to choosing the financial products best suited to them.
"We do our utmost to constantly improve the support we offer our customers. Personetics lets us help them to better manage their money by providing them with instant and relevant information. " Sophie Heller, Chief Operating Officer of Retail Banking & Services, BNP Paribas.
Personetics lets us help them to better manage their money by providing them with instant and relevant information.
Won over by the service, the BNP Paribas Group has launched an experimental programme with the start-up. From Luxembourg, the partners created a proof of concept (prototype), during the first half of 2017, in close collaboration with the Group's other retail bodies around the world.
Personetics offers customers who so wish a service of continuously analysing their spending patterns. The data is given back to them in the form of push notifications and quizzes. By clicking on them, customers find out how to optimise the management of their account or payment card. They also benefit from customised guidance on saving. These features are going to be tested by professionals and customers of Luxembourg's retail banking sector. If the experiment is successful, the trial could turn into a real business partnership as of next autumn. The tool would then be deployed to all BGL BNP Paribas customers in Luxembourg, before expanding to other partner countries.Sources : Les Echos