Marwan Naami, Start-up Program Lead & Partnerships Manager at BNP Paribas in Paris, tells his...
“The Moderns: The Arts in Ireland from 1900s to the 1970s” featured over 450 works by more than 200 artists, including exceptional examples of painting, sculpture, photography, film, architecture, literature, music and design of Irish significance from the 20th century. The exhibition was IMMA's largest and most ambitious exhibition to date, occupying almost all of IMMA's main building and featuring Francis Bacon, Eileen Gray, Mainie Jellett, Jack B Yeats, Michael Scott, Sam Stephenson, James Joyce, Samuel Beckett, Anthony Cronin, Brian Friel and Seamus Heaney.
Crédit photo : Lucien Freud's Artist's Daughter with Toy Dog, 1956-58.
Image courtesy Pyms Gallery, London.
The exhibition, which was officially opened by the Minister for Tourism, Culture and Sport, was a landmark for IMMA, the celebration of Irish culture and the involvement of BNP Paribas in the Arts in Ireland.
The exhibition attracted 135,000 visitors to the museum, 28% of which had never been to IMMA before aided by a number of significant digital ‘firsts': a website was developed specifically for the exhibition, a genuine online museum, including a virtual tour, educational avatar, 3-dimensional sculptures and school tours. An iPhone app was developed and made available to download free. In April 2011, a 500-page book on The Moderns was published, which immediately became the seminal book on modernism in Ireland.
On September 5th, Gilles de Decker, Country Head for BNP Paribas in Ireland was delighted to accept the Award from Ireland's President, Mary McAleese in Dublin Castle, saying that ‘BNP Paribas' regard the sponsorship of The Moderns as a successful partnership with IMMA. It supported a landmark exhibition for the museum while providing both access and awareness to a wide public including its clients and employees. The Bank is always keen to invest in the local community where it sees a good fit with our values and Group goals.'
BNP Paribas already has a distinguished record of art patronage internationally, supporting numerous exhibitions, artists and conservation projects, through BNP Paribas Corporate Philanthropy which is managed internationally by the BNP Paribas Foundation.
The BNP Paribas Foundation strives to preserve and bring to a wider public the treasures in museums, to encourage artists and performers in disciplines that attract little corporate funding, and to finance state-of-the-art research projects in the medical and environmental fields.
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