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From its access to international markets to a robust job market to the country’s status as Europe’s leading economic powerhouse, the German banking sector is highly attractive. Present in Germany since 1947, the BNP Paribas Group has a strong, scalable and innovative position in this fragmented and highly competitive market.
The German challenge: securing a position in an atypical market
Although the German banking sector offers many appealing advantages, it also presents a major challenge: it is extremely fragmented (much more so than the banking sector in France, for example). In Germany, retail banks coexist with municipal savings banks, mutual savings banks and commercial banks.
How to secure a position in such a highly competitive market? For several decades, our strategy has been to differentiate our bank and innovate! We have continuously boosted our position in Germany, through partnerships and acquisitions designed to develop our activities. Our continuous growth has led to results, as our offer now spans 13 business lines, with 4,200 employees at 19 locations.
Investing in digital innovation to attract retail customers
BNP Paribas has worked to differentiate its retail offer by developing its online banking services. We did so with our online broker Consorbank (former known as Cortal Consors) by transforming them to a digital bank and by acquiring broker DAB Bank in late 2014. BNP Paribas Germany Head Camille Fohl says the acquisition “increased BNP Paribas’ critical mass in Germany, adding nearly 600,000 customers to our base of 800,000 at Consorsbank.” Following the acquisition, the Group became the fifth-largest digital bank in Germany.
- 5th largest digital bank with 1.4 million customers as of end 2014
- 1st online broker with 8.7 million transactions between January and September 2014
Corporate customers: the advantage of international access
Besides retail banking BNP Paribas in Germany traditionally is active in corporate banking and focuses on large German and international companies, large export-oriented SMEs, as well as financial institutions and institutional investors.
With its BNP Paribas Houses in Berlin, Cologne, Frankfurt, Hamburg, Hannover, Munich, Nuremberg and Stuttgart, the bank is always close to its clients. These centers provide corporate customers with one-stop access to business managers and specialists in every sector (trade finance, treasury management, leasing solutions,factoring, fixed income).
And of course, our corporate customers enjoy access to the vast BNP Paribas global network, which spans 75 countries and is a true boost to their international ambitions. The “One Bank for Corporates in Europe and Beyond” initiative represents a unique approach to business. With a single local contact, BNP Paribas corporate clients have access to the entire range of services and to Europe-wide know-how. BNP Paribas supports them in growing their business in Europe, regardless of their size and where their head office is based. An integrated network of 150 business centres provides in-depth local expertise across Europe.
2016 targets: an ambitious plan
- € 1.5 billion in revenues
- 8% annual growth rate
Consorsbank awarded for its social community platform
Last April 14, 2015, at the Forrester's Forum for Marketing Leaders, Consorsbank received the Forrester Research Groundswell Award for the social community project “Customer Voice 2.0” within the category "Social Depth Marketing".
An award that sets Consorsbank as a customer-centric bank: through this platform, Consorsbank can leverage ideas, knowledge and feedback, thus allowing it to better serve its customers. The community now boasts more than 14,000 members with more than 8,500 posts.
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“In Europe, this wave of innovation will give a boost to additional growth”, Jean-Laurent Bonnafé - Les Echos
Interview with Jean-Laurent Bonnafé, Director and Chief Executive Officer of BNP Paribas - by...