The brand scorecard was prepared by Challenges magazine and global brand-building and strategy consultants Interbrand. In the overall ranking the only enterprises ahead of BNP Paribas are Louis Vuitton and L'Oréal.
This makes the Group the top banking brand. The survey values the BNP Paribas brand at over 5.47 € billion.
Interbrand, a unit of the Omnicom communications group, does a similar annual survey of the best 100 global brands for "BusinessWeek" !
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