Leadership built on solid foundations
Over the past year, we have strengthened our position as a European leader by capitalising on solid fundamentals: a long-term strategy, integrated platforms and approaches, proven execution capabilities and rigorous risk management. Our diversified and integrated model is an asset that enables us to combine performance and positive impact, while creating sustainable value.
The 2025 Integrated Report highlights a stable and balanced governance model, capable of navigating demanding contexts while maintaining a clear strategic direction.
This approach enables us to make a long-term contribution to several major challenges of our time: financing the European economy, harnessing the best of technology and supporting individuals and businesses through their transitions.
Drivers of acceleration at the heart of our strategy
In this context, BNP Paribas is shaping its growth strategy around high-value growth drivers. In 2025, the Group continued to pursue its targeted investment strategy. Thanks to the merger of AXA Investment Managers, BNP Paribas Asset Management and BNP Paribas Real Estate Investment Management, BNP Paribas is now deploying, under the BNP Paribas Asset Management brand, a leading global asset management platform. The Group has strengthened its private banking franchise in Germany by acquiring HSBC's private banking activities, further strengthening its leadership position in Europe. The proposed acquisition of Athlon is another example of how the Group is strengthening its model, enabling Arval to become a European co-leader in long-term vehicle leasing.
Technological innovation is also a key pillar of the Group’s strategy. BNP Paribas is accelerating the deployment of digital solutions, investing in artificial intelligence and strengthening its cybersecurity capabilities in order to offer an increasingly seamless and secure customer experience. Meanwhile, the low-carbon transition remains central to the Group’s strategy. BNP Paribas continues to align its activities with net-zero objectives while developing dedicated products and solutions.
Finally, human capital is at the heart of the transformation. In a rapidly changing environment, attracting and developing talent is more important than ever in strengthening agility and supporting long-term performance.
Solid results, reflecting a well-managed strategy
Our 2025 performance reflects the relevance of our strategic choices. It illustrates our ability to generate profitable growth while maintaining a high level of resilience in the face of macroeconomic uncertainty. We remain firmly on course with discipline and determination, capitalising on our strengths and remaining true to our values, while laying the groundwork for our next strategic plan through to 2030.
Drivers of Acceleration, BNP Paribas’ 2025 Integrated Report embodies this ambition: to combine financial strength, continuous innovation and social responsibility to drive sustainable growth.
A key document presenting the Group
The Integrated Report is a key source of information on BNP Paribas. It provides an overview of our strategy, priorities, and recent achievements alongside our clients and partners. It is available, in French and English, on our Publications page.
As part of its responsible communication strategy, the Group makes its Integrated Report available in digital format. If you would like to receive a printed copy, you can request one by completing this order form.
