The bank for a changing world

On October 5, for the first time in its history, BNP Paribas launches its new B2B campaign, for companies and institutions, in 30 countries, in Asia-Pacific, USA, Canada, and Europe, including France, Italy, Belgium, Poland, Germany, Luxembourg and Switzerland.

Based on the brand slogan "The bank for a changing world", this campaign implements a uniform communication approach, to strengthen BNP Paribas’ brand identification, attentive to the needs of its customers, centered around values innovation and anticipation.

Compiling the solutions and expertise developed by BNP Paribas which meet twenty major business issues, the campaign will be present in 34 international airports, on 48 financial press and pan-regional websites, as well as in the newspapers.

This campaign shows surprising objects, which will be unveiled in a traveling exhibition located in the buildings of BNP Paribas, in Paris, New York and Shanghai.

"We start from the change that affects our customers. We bring evidence that BNP Paribas supports them in this shift. We chose very simple and impactful visuals. This communication is consistent across all our targets : corporate, business ", states Betrand Cizeau, Head of BNP Paribas Communications Group.