Every month the European Financial Management Association (EFMA) website highlights an innovation in the sector. For the month of February, that distinction has fallen upon Hello play!. This initiative conceived by Hello bank! is designed to help break new ground in music promotion. Hello play! is a digital crowd-sponsoring platform which enables any visitor who subscribes to the site to support a music venture by donating Hello Coins (HCs). HCs are credits that you collect whenever you listen to a music track on one of the partnering streaming platforms, including Spotify, Deezer and Soundcloud.
Hello play! will now automatically go forward to compete for an EFMA annual Innovation Award. As a monthly winner, Hello bank! will also be invited by EFMA to speak on this subject at a conference.