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Two thirds of visits to the digital interfaces of BNP Paribas now occur on a mobile device. As the bank for a changing world, BNP Paribas is rolling out a “mobile first” strategy with the aim of simplifying the mobile banking experience and adapting to the new habits of mobile users. Learn more below.
Two thirds of our time spent on digital media is on either a smartphone or tablet. Mobile has emerged as the device of choice for digital users in just a little over 10 years. By 2010, just a couple of years of their release, mobile and smartphones had already overtaken personal computer sales—with computer sales seeing a steady decline ever since (down 2.7% in 2017). This trend may well accelerate in coming years, as millennials have shown a clear preference for mobile web usage—worldwide, people between 18 and 24 perform 66% of their digital interactions on a smartphone. In France, 43% of people between 15 and 34 surf the web and access services exclusively via applications on their mobile phones.*
The success of smartphones represents the retaliation of usage over technology. It is the ease of use (no instructions, no complicated setup) and fast access to services (from anywhere and at any time) that have made mobile devices so indispensable. For brands, the challenge lies in their capacity to offer new services that align with these practices, and interfaces that are more intuitive, fun and practical. BNP Paribas is a key part of this movement, which aims to make life easier for customers by anticipating their needs.
In 2017, the Group implemented new mobile services, including:
2018 has brought even more innovation. Numerous new solutions are now live in the world of payments, including:
Encouraged by these results, BNP Paribas has ramped up its digital mobile strategy by developing new services on a regular basis. For example, the performance achieved by voice technologies (notably with the rise of chatbots) has opened up new opportunities for customer relations: account consultation via SIRI (Apple’s voice assistant), chatbots on Twitter and Facebook, the holographic assistant Helloïz for Hello Bank!, and more.
*According to a Médiamétrie / NetRatings study from September 2017
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