The bank for a changing world

Change it: Daylighted democratizes art

  • 25.06.2015

In collaboration with L’Atelier, BNP Paribas created Change it, a video magazine which presents innovation, in all its forms. It aims at identifying the most innovative start-ups and providing and insight on their business, anywhere in the world

The market turnover of art online is expected to reach $ 3.7 billion in 2018, according to a Hiscox study.

Several startups are embarking on this market, especially American ones, as Artspace and Artsy, which allow artists to establish links with art lovers and collectors. These new players upset uses.

In France, there are, among others, Artsper, which which allows to build wealth and Artips, giving anecdotes of the greatest works of art.

Housed in Silicon, Daylighted is another French start-up that aims to democratize art by making it accessible in public places thanks to its "Smart gallery." This device allows to present the works of local artists on an array of digital display. This allows conducting exhibitions at the request and purchase the works live, thanks to digital tablets.

The offer is in full development. Daylighted aspires to extend this product to the retail market.