Since the end of November 2007, BNP Paribas' French Retail Banking, participated in the "Payez mobile" or the “Pay-Buy Mobile” initiative, an experiment of contactless payment through the use of mobile phones. The study will consist of a large-scale field trial to test mobile contactless payment with 1,000 customers and 200 sales outlets located in the French cities of Caen and Strasbourg.
Willy Dubost, Head of marketing of French Retail Banking and electronic banking, discusses the "Payez mobile" initiative taking place now in the two cities.
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