The bank for a changing world


A funny and animated video to spread the insurance culture within clients and citizens: this is the new Financial Education initiative of BNP Paribas Cardif in Italy.

It collaborated to the educational website “PerCorsi”, developed by its partner Findomestic (BNP Paribas Personal Finance), by implementing a new training pill about “Loans and insurance” topics.

In order to concretely respond to clients' right to be more informed and aware of all the different insurance opportunities, and to be able to choose the best solutions in relation to their own interests, the two partners put together their expertise to better explain to clients, and not only, some aspects not always clear to them.

With an immediate and communicative way, the video explains which are the insurable events linked to a loan, which policies are mandatory and which not, which are the advantages of the optional policies, what should clients do in case of accident claim etc.

Launched in September 2011, “PerCorsi” is a Financial Educational project created by Findomestic to inform and train citizens by expanding their financial knowledge and by providing them some useful tools to manage their familiar budget. In line with BNP Paribas Cardif CSR policy, BNP Paribas Cardif, with its social commitment in Italy, an integral part of the company strategy, it aims at contributing to the economic and social development, with a particular focus on Financial and Insurance Education initiatives.

View the training pill “Loans and insurance” on Findomestic “Percorsi” website.