Valerian and the City of a Thousand Planets
21.07.2017 | Cinema
The D-day has come! On 21st July, the film Valerian and the City of the Thousand Planets is released internationally. On this occasion, BNP Paribas captivates the fans into the world of Luc Besson’s new film via exclusive content, which is broadcast in 19 countries.
In New York, scenes from the film are decorating 3 subway platforms of the S line, between Grand Central Station and Times Square.
In Italy, a spot promoting the film, directed by BNP Paribas, was broadcast in 5 major festivals: Nastri d'Argento, Mostra del cinema di Venezia, Festa del cinema di Roma, Cinema America Rione Trastavere di Roma, Ischia Global Fest.
In Paris, the platforms of the metro station Franklin D. Roosevelt, on line 1 (which stops at the Louvre and the Champs-Elysées) are totally dressed in the colors of Valerian. For one week, metro travelers will also be able to participate in an unprecedented game, searching for hidden aliens in and around the metro station, by then sharing their photo on #StationValerian social networks. Tickets for the preview of the film on July 25 in Paris are to be won. From July 24, private projections will be put in play.
Everything to give a foretaste of this great spectacle which takes the spectator through the galaxy.
See you very soon in the dark rooms to jump into the incredible universe of Valerian and the City of the Thousand Planets!