BNP Paribas, the bank for entrepreneurship and innovation, has teamed up with Ulule, the leading European crowdfunding site, to sponsor the first-ever “Ulule Tour”. The tour, which will cover 30 French cities between 9 October and 26 November 2013, aims to increase awareness and understanding about crowdfunding, a method of financing projects via fundraising from the general public.

This alternative mechanism provides the means to raise funds from a broad segment of the public to finance artistic, cultural, social and entrepreneurial projects, leveraging the Internet to connect the initiators of innovative, creative, community-minded and socially responsible projects with individuals who want to support these projects. Ulule makes this possible in 6 European countries: France, England, Spain, Italy, Germany and Portugal.

To date, Ulule has made a wide range of projects possible: from a microbrewery and foldable bicycle helmets, to a “Made in France” clothing collection and a web series, soon to be released on the big screen, which broke the European crowdfunding record by raising at total of € 680,000.

Until 26 November, the general public is invited to attend conferences, forums, workshops and informal meetings throughout France to familiarise project initiators with this tool and with the new phenomenon of crowdfunding. Project sponsors, entrepreneurs and Ulule website users will be sharing their experiences and share the keys to creating successful projects.

In addition, in collaboration with Ulule's teams, BNP Paribas' “Maisons des Entrepreneurs” and Innovation Centres will be organising educational meetings in some of the cities on the Tour.

Visit the Project page and find the calendar of events on the BNP Paribas goodwill actions blog (in French only).

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