The new technologies trade fair, Viva Technology, takes place for the second year at Paris Expo,...
Starting a Web Snap Series BNP Paribas
You don't know Snap(chat) ? Or you just heard about without really understanding it?
Snapchat is an image messaging and multimedia mobile application.
Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public "Story". The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible. "Stories” is a juxtaposition of several photos / videos. They are viewed in chronological order, and each segment is accessible for 24 hours.
Snapchat is :
The Snapchat project with BNP Paribas was launched a few months and allowed us to travel the world with dozens of employees - "Our special Reporters' - which lent themselves to the game and shared their work day through photos, videos, emoji, stories.
For the last five years, banks have seen the emergence of new players who compete with them or...
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