The bank for a changing world

Starting a Web Snap Series BNP Paribas

  • 14.10.2016

You don't know Snap(chat) ? Or you just heard about without really understanding it?

Snapchat is an image messaging and multimedia mobile application

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public "Story". The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible. "Stories” is a juxtaposition of several photos / videos. They are viewed in chronological order, and each segment is accessible for 24 hours.

Snapchat is :

350M

snaps are traded daily in the world

100M

monthly active users

9000

photos taken every second

56%

of users are more than once per day on Snapchat

The Snapchat project with BNP Paribas was launched a few months and allowed us to travel the world with dozens of employees - "Our special Reporters' - which lent themselves to the game and shared their work day through photos, videos, emoji, stories.

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