Snapchat is an image messaging and multimedia mobile application.
Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public "Story". The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible. "Stories” is a juxtaposition of several photos / videos. They are viewed in chronological order, and each segment is accessible for 24 hours.
Snapchat is :
350M
snaps are traded daily in the world
100M
9000
photos taken every second
56%
of users are more than once per day on Snapchat
The Snapchat project with BNP Paribas was launched a few months and allowed us to travel the world with dozens of employees - "Our special Reporters' - which lent themselves to the game and shared their work day through photos, videos, emoji, stories.