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Starting a Web Snap Series BNP Paribas

You don't know Snap(chat) ? Or you just heard about without really understanding it?

Snapchat(Opens in a new tab) is an image messaging and multimedia mobile application

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Snaps can be directed privately to selected contacts, or to a semi-public "Story". The private message photo snaps can be viewed for a user-specified length of time (1 to 10 seconds as determined by the sender) before they become inaccessible. "Stories” is a juxtaposition of several photos / videos. They are viewed in chronological order, and each segment is accessible for 24 hours.

Snapchat is :


snaps are traded daily in the world


monthly active users


photos taken every second


of users are more than once per day on Snapchat

The Snapchat project with BNP Paribas was launched a few months and allowed us to travel the world with dozens of employees - "Our special Reporters' - which lent themselves to the game and shared their work day through photos, videos, emoji, stories.

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