Almost 20% of residents of OECD countries will be 65 or older by 2020. This major demographic shift is already boosting the seniors market. To meet the specific needs of this growing segment of the population, the "Silver Economy" is emerging with customized services.
As a personal insurance provider, BNP Paribas Cardif is keeping a close eye on this demographic shift and the practices that are changing with it. For this reason, it launched the generationcare.fr website (in french), an information portal dedicated to senior wellness.