The bank for a changing world

#PositiveBanking: a communication to assert our positive impact on our customers and society

  • 03.02.2019

“Positive Banking” expresses the vision of BNP Paribas by combining our banking business in the broad sense, which is to offer our customers an increasingly efficient and tailored service, with our contribution to building a more balanced, sustainable world.

Our business puts us both at the heart of our customers’ individual concerns, and of the collective issues of society. Because we are able to help our customers carry out their plans while making their own positive choices. And because we are well placed to pool energies to devise and implement tangible, positive solutions to social, economic and environmental challenges.

"Positive Banking" is at the core of our economic model as it is crucial to the success of the bank, which is inextricably linked to the changing model of the society in which BNP Paribas operates. This is the ambition that drives our 2020 strategic plan, structured around the three main pillars of performance, digitalisation and commitment.

#PositiveBanking, is at the core of our economic model.

A common thread running through all of our communications, #PositiveBanking responds to the double challenge posed by our customers and stakeholders: that of the user experience and that of the meaning of our activity.

  • For our customers and prospects, offering them an expanded and optimised experience, made possible by simplified, innovative and secure processes and bolstered by a high quality of service;
  • For all of our stakeholders, constantly striving to match their increasing desire to have a positive impact by ensuring the capacity of BNP Paribas, in its services, practices and values, to have a similarly positive impact on society.

BNP Paribas is thus the first French bank to centre its communication strategy and an innovative communication campaign on positive impact, with definite choices: those that the bank gives its customers to fulfil their projects, and those that the bank makes by favouring positive financing...

This first marketing campaign, created by the  BNP Paribas Retail Banking in France, is coming together at main events, and will launch with this new advert.

#PositiveBanking

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The bank for a changing world will thus, day by day, become The bank for a changing world, committed to a better future.

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