BNP Paribas Fortis has launched its new on-line campaign on social media, highlighting Easy transfer, the payment function to Belgian mobile phone numbers.

The name of the campaign's video, “Payback time”, says it all. The campaign offers impatient creditors the chance to set a ‘debt recovery specialist' on the trail of their debtors, or family and friends who are late on a payment.

The idea behind this humorous video is to enable BNP Paribas Fortis to demonstrate how the Easy transfer function can be used to "settle accounts" between friends easily, efficiently and safely.

Read the full press release.

Take a look at the trailer and create your own video on

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