Jean-Laurent Bonnafé, CEO of BNP Paribas, discusses this programme and its international expansion over the course of a decade.
“The ‘Coup de pouce' programme offers the BNP Paribas Group the chance to highlight the commitment of its staff while respecting their personal involvement in charities which are dear to them. It is important for a company to recognise and encourage this kind of commitment."
Bonnafé recalls the history of the programme, which resulted from "one employee who contacted the Foundation in 2003 to ask for support for a charity in which he was devoting time and energy. The Foundation thus created the programme, opening it up to all staff. A human dimension, a decade's worth of efforts and earmarked funds have enabled more than 1,000 NGOs to receive a grant.
"Over the first decade starting in 2003 in France, and then abroad, the Coup de Pouce programme has expanded in sync with the Group's own development.” The program exists today in 9 countries: France, Belgium, Spain, Italy, Luxembourg, Morocco, Switzerland, Algeria and Portugal.
Bonnafé concludes, “It is totally natural, and indeed advisable, that staff from all business lines around the world can present a project and a charity they are involved in. Coup de Pouce aims to expand further in the Group's current (and future) locations. It is an anniversary but it is also a call for new developments."
Photo: Dominique Rault
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