BNP Paribas Investment Partners' was named European Marketing Campaign of the Year for its highly successful multi-media advertising campaign « If only it were true ».
The highly successful multi-media advertising campaign was developed by BNP Paribas Investment Partners' global and local Dutch marketing teams. It was named European Marketing Campaign of the Year in the Funds Europe Awards 2011 on 1 December at a special awards evening held at the Tower of London.
The winning BNP Paribas IP campaign was designed to raise brand awareness in the Dutch market and to reinforce its position as a market leader in mutual funds.
Launched in 2010, the multimedia campaign has been broadcast on dailies, radio, websites, and magazines.
The creative originality of the campaign distinguished it from the more conservative advertising by competitor financial institutions and undoubtedly led not only to it to achieving its aims, but also to winning this important award.