Keen to woo a new class of young retail investors, Indian retail broker Geojit BNP Paribas is the first to launch a stock trading app, Social Flip, which allows clients to execute stock trades on the BSE (Bombay Stock Exchange) platform from the familiar comfort of their Facebook accounts.

The application includes investment tutorials, a stock market game and a trading application.

Social media has become an integral part of the lives of millions. India has the largest base of Facebook users outside the US with over 43.5 million accounts. And the Geojit BNP Paribas' Facebook page itself has more than a hundred thousand likes.

The application was developed by Geojit Technologies Ltd, a subsidiary of Geojit BNP Paribas.

Geojit BNP Paribas is an Indian online brokerage firm and distributor of financial savings products in India and the Middle East.

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