Geojit BNP Paribas initiates associate sponsorship of business reality TV show

Geojit BNP Paribas India is committed to transforming investors with low capital market awareness levels into informed investors, capable of taking rewarding decisions with regard to their investments in the capital market.

In accordance with this aim, Geojit BNP Paribas initiated an associate sponsorship of “The Assignment”, a 13-part business reality show aired on Bloomberg UTV. For this, a new advertisement was created to communicate the concept “Trade during weekdays and Train during weekends”. This advert offers interested clients the opportunity to attend free and personalised awareness classes on capital market, held every Saturday in all Geojit BNP Paribas' offices across India.

These classes are based on a prescribed module and conducted by certified and trained Geojit BNP Paribas advisors.

This campaign will run for the last quarter of 2010 through various mediums. Through this campaign Geojit BNP Paribas expects interested potential investors to call or walk in to our offices for demos and classes.