The bank for a changing world

From the end of September to December, BNP Paribas launches a new advertising campaign in North America. A very importante geographical area for the Group, since the U.S. is BNP Paribas’ second biggest market with over 15,000 employees.

This campaign’s positioning is focused on commitment to clients, to lines of business, to people, and BNP Paribas’ communities. Based on five prints, this campaign puts forward long-term investments, built on human relationships, professional implication and the pride to be part of the Group.

This campaign will be hosted in newspapers and Internet website, such as "Wall Street Journal", "New York Times", "Financial Times", and "The Globe and Mail".