The British consultancy Brand Finance has published its latest ranking of world financial brands. The report covers all banking businesses and types of customer, from consumers to large corporations and institutional clients. The ranking was performed at the end of December 2009.
The BNP Paribas brand ranks number six in global banking sector (eighth last year), with an estimated value of 14 billion dollars, equal to approximately 21% of the Group's total value. BNP Paribas is the number three brand in Europe, and is number one in France.