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Once again, BNP Paribas is one of the three most valuable french brands worldwide, and its value has increased in 2006. The ranking, established by Interbrand, places a euro value on brands according to four criteria: segmentation, financial analysis, the brand's role, and its strength.
The top three brands were the same as in 2005:
- 1. Louis Vuitton (€15.63 billion)
- 2. L'Oréal (€5.33 billion)
- 3. BNP Paribas (€5.10 billion)
- 4. AXA (€5.01 billion)
Today, a brand is more than just a name and a logo. It creates a variety of associations in the consumer's mind. It attributes personality traits, conveys emotional values, and, above all, serves as a familiar reference in an increasingly global business environment.
> The complete league table appears in "l'Expansion" weekly.(in French only)
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