With an overall score of 64/100, BNP Paribas takes top spot in the diversified banks (Europe)...
Once again, BNP Paribas is one of the three most valuable french brands worldwide, and its value has increased in 2006. The ranking, established by Interbrand, places a euro value on brands according to four criteria: segmentation, financial analysis, the brand's role, and its strength.
The top three brands were the same as in 2005:
- 1. Louis Vuitton (€15.63 billion)
- 2. L'Oréal (€5.33 billion)
- 3. BNP Paribas (€5.10 billion)
- 4. AXA (€5.01 billion)
Today, a brand is more than just a name and a logo. It creates a variety of associations in the consumer's mind. It attributes personality traits, conveys emotional values, and, above all, serves as a familiar reference in an increasingly global business environment.
> The complete league table appears in "l'Expansion" weekly.(in French only)
For the 4th year running, BNP Paribas has obtained ‘Top Employer Europe’ certification. The...