BNP Paribas supports the cinematic dreams of hospitalized children
17.10.2017 | Cinema
For 20 years, the organization Rêve de Cinéma (French for “Cinema Dreams”) has held film screenings in hospitals and care centers for children and adolescents. As part of its commitment to promoting film among all audiences, BNP Paribas has partnered with this association since 2011.
Re-enchanting daily life for sick kids
With a total of 423 screenings at over 150 hospitals and pediatric centers in 2016, Rêve de Cinéma enabled 25,000 sick children to attend screenings of new feature films across France. This initiative, supported by BNP Paribas, aims to give children and adolescents access to culture and entertainment.
It is also a way to fight against the isolation and routine of intensive medical procedures. For Marcel Rufo, pediatric psychiatrist and writer, screening films at hospitals is part of what he calls ‘cultural’ care—essential for ensuring the well-being of sick or disabled children and adolescents.
Helping kids escape isolation
Several teams of projectionists travel across France, with their trucks packed full of all the equipment they need to transform any conference room or gymnasium into a full-fledged movie theater, including the big screen, a projector, sound systems and of course—newly released films that are still playing in major theaters. That’s everything they need to give hospitalized children a chance to experience a cultural event together with the rest of the world.
When children can’t make it to the movies—the movies go to them!
BNP Paribas, a partner for all types of cinema
One of BNP Paribas’ top ambitions is to help bring the world of film closer to every audience. To this end, it has undertaken several initiatives to promote film.
A few examples of what we’ve done:
- Partner of festivals and events (Printemps du Cinéma, Fête du Cinéma, Festival cinéma Télérama, etc.) for which BNP Paribas offers free passes and tickets;
- Preserving film history, notably by restoring old films such as Modern Times by Charlie Chaplin and The Sucker by Gérard Oury;
- Supporting legendary movie theaters such as Le Trianon in Romainville or Le Balzac in Paris;
- The Group is also a major financer of audiovisual production with more than half of French films receiving direct or indirect funding from BNP Paribas.