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BNP Paribas looks to further strengthen its activity and presence in Germany—a country that offers the Group many opportunities for growth. The bank aims to generate revenues of €2 billion by 2020 in Europe’s largest economy, at an annual growth rate of 8%. What strategy will help the Group secure this growth and what business lines will drive its development? Find out below.
BNP Paribas is the leading bank in the Eurozone but it still has plenty of room to grow in one key country—Germany. The country emerged from the 2008 financial crisis as one of Europe’s most dynamic economies. Germany today is by far Europe’s largest economy in terms of both population and production, accounting for 20% of the continent’s EU GDP. The country’s massive size offers crucial opportunities for the Group, but also many challenges. The country’s highly competitive and fragmented banking sector comprises more than 1,800 banking establishments, including many small local savings banks and credit unions. Although German customers traditionally opt for cautious, low-risk savings products, the country’s exceptionally low interest rates, made possible by the European Central Bank’s quantitative easing policies, combined with rising consumer demand, has helped to stimulate greater interest in other investment products.
+70
years of presence in the country
+5,300
+5M
+3,000
Present in the country for more than 70 years, the Group is particularly well positioned on the local market with 13 activities. BNP Paribas serves more than five million retail banking customers and more than three thousand corporate customers with its staff of 5,300 employees working at 16 locations in strategic economic areas across the country. As one of the largest non-German banks in Germany, BNP Paribas aims to build on decades of organic growth in Germany by leveraging its position as a full-service universal bank and a trusted local partner. In the retail banking segment, with its two brands Consors Finanz and Von Essen Bank, BNP Paribas is one of the leading financial service providers for consumer credit. As one of the largest digital banks through Consors Finanz and Consorsbank !, the Group is poised to keep pace with changing needs in this market.
To strengthen its position in the country, BNP Paribas has set an ambitious revenue goal in Germany. It is aiming to increase its revenue from €1.5 billion in 2016 to €2 billion in 2020, representing a growth rate of 8% annually. To achieve this goal, the Group will enact a targeted strategy based on three key drivers:
“ We have ambitious growth plans for Germany because you cannot aspire to be a major bank in Europe without a meaningful presence in its biggest market. ”
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