BNP Paribas and Roland Garros: 39 years of passion
31.05.2012 | Tennis
BNP Paribas, the official sponsor of Roland Garros since 1973, is poised to share the best of international tennis with its customers, the general public and nearly 3 billion viewers from 214 countries from May 27 to June 10, 2012.
The French Open is a global media showcase for BNP Paribas, as well as an exceptional opportunity to build a strong connection between the BNP Paribas brand and tennis enthusiasts everywhere. Accordingly, a wide range of initiatives will punctuate the 2012 event:
Wearetennis.com: new and improved
Launched in Spring 2011, “wearetennis.com” has shown very promising initial results. The site has nearly 100,000 fans on Facebook, 4,500 Twitter followers and steadily increasing traffic, with more than 1 million unique visitors between March and December 2011. Driven by the desire to satisfy tennis fans, wearetennis.com is offering an enhanced version of its exclusive content and services starting on May 28:
- “Get in the Game”
The “Get in the Game” section offers even more innovative games, including one that links Roland Garros, Wimbledon, U.S. Open and BNP Paribas Masters. This also allows players to accumulate points in order to appear at the top of the leader board for the we are tennis "race". This feature aims to meet fans' highest expectations, as, at each stage, it opens the doors to the major tournaments on the calendar.
At the end of the year, the winner of the we are tennis “Race” wins a VIP trip behind the scenes of the Davis Cup final by BNP Paribas, which will take place on November 16, 17 and 18.
- “The Mag”
In collaboration with the editorial staff of the football website “So Foot”, known for its irreverent style, “the Mag” covers the highlights of the French Open from the previous, current and coming week through five weekly articles covering the behind-the-scenes action of the circuit and its players.
- A player steps onto the court, a fan is notified
The site is offering its fans a new email alert service to help them stay connected with the sports news about their favourite players: arrival on court, the start and end of the match, scores and more!
- A “we are tennis” app
BNP Paribas has launched the “we are tennis” app for iPhone and iPad, which optimises navigation and accessibility to the various services offered on the site. The user can access the “Live Score & Results” section, the “Mag”, the blog, and can create “ Players Alerts”. A light-hearted section rounds out this content and enables users to comment on and share their opinions of the tournament using the “On Air” game as well as to post their videos on their own Facebook pages. The application is available for free on the iTunes App Store.
Unique experiences inside and outside the Roland Garros stadium
- Activities in the Roland Garros stadium
The BNP Paribas stand, open to the general public and located on the allée Marcel Bernard, will host the “On Air” game. Throughout the two week tournament, this original game invites the public to step into the shoes of a sports commentator, reviewing the powerful images that have marked the history of Roland Garros. Last year, more than 440 videos were posted on the “wearetennis.com” Facebook page, capturing a range of entertaining moments.
The Centre d'Entraînement National (the National Training Centre) is also the site of two digital activities aimed at the general public and available throughout the tournament: T-shirt customisation and an agility game “Table!”
- Days devoted to special causes
In addition to traditional public relations events that enable it to welcome nearly 10,000 guests each year over the two week event, BNP Paribas will be honouring its female customers by hosting a “Women's Day” on June 6, 2012. Nearly 500 guests will enjoy an exceptional level of attention. BNP Paribas will also host an event for “wearetennis.com” fans, inviting some one hundred lucky enthusiasts to attend games on June 2, 2012. A day will also be devoted to the charities supported by the Group throughout the year, including the “Rêve d'Enfance” (Children's Wish) association.
The sponsorship of Roland Garros marked the start of BNP Paribas' tennis sponsoring policy, an approach that has expanded steadily over nearly 40 years to achieve today's global reach. BNP Paribas has chosen to make tennis the only sport that it sponsors, and to support the sport in every one of its aspects. Its sports sponsorship policy covers the amateur, professional and disabled circuits as well as the sport's family, educational and social aspects. BNP Paribas is now the number one tennis sponsor worldwide.