• Tennis

2023 French Open: how BNP Paribas is celebrating its 50-year tennis partnership

There are several main highlights in BNP Paribas’ celebration of its 50-year tennis partnership during the 2023 French Open: solidarity match, the final of its employee tournament, called the WeAreTennis Cup... These events reflect tennis' positive impact beyond the courts.

For 50 years, the Group has been driven by the conviction that tennis is able to rally people around it and have a positive impact beyond the courts. This anniversary is an opportunity for the Group to reaffirm its loyalty and enhance its engagement with young people.

Opening of the tournament: a solidarity match dedicated to the young generations 

On the evening of 28 May, BNP Paribas is holding a festive celebration on the Central Court around a new concept: a solidarity-based matchSolidarity occurs at several levels:

In the stands. 10,000 young people are the Group’s guests; they include young people from associations and the Group’s partner schools, impact entrepreneurs backed by Commercial & Personal Banking in France, ball boys and girls, tennis club members and fans from the “We Are Tennis” community.

In ticket sales: 10-euro tickets have been made available for this match; gate proceeds will be donated to “Attrap’ La Balle, an association created in 2009 by the parents of Jo-Wilfried Tsonga, a former tennis professional. The association helps promote tennis as a participatory sport, an educational tool for inclusion and integration of young people.

On the court: each point scored during the match will be transformed into a 100-euro donation for the Attrap’ La Balle association.

The Paris-Auteuil branch becomes BNP Paribas tennis-dedicated branch

The BNP Paribas Auteuil branch was the initiator of the partnership with the French Tennis Federation (FFT) and Roland-Garros. Since then, it has remained the FFT’s bank. In 2023, it became the go-to branch for all customers from the world of tennis. Young talents and their entourages  (including coaches, agents, etc.) now have a dedicated team of bank advisors. Outfitted in the colours of tennis to celebrate the 50-year partnership, the branch has also made a space available to Fête le Mur.

On Sunday, 11 June, day of the final: tennis legends, employees and fans being honoured

Before the final of the men’s tournament on the Philippe-Chatrier Court, two events will take place:

The final of the We Are Tennis Cup (WAT Cup) on the Simonne-Mathieu Court. The WAT Cup is the BNP Paribas Group’s internal competition. With 4,000 participants worldwide, this is one of the world’s largest intra-company competitions. For this final phase, 128 employees from 32 countries will be present to close the tournament.

An exhibition match for charity: two teams will compete on the Simonne-Mathieu Court. Each of them will consist of a French tennis legend (Jo-Wilfried Tsonga and Marion Bartoli), a newcomer in French tennis, a fan from the We Are Tennis community, and a streamer. Points scored during this exceptional match will be transformed into donations for the Fête le Mur association. Many surprises are in store at this event, which will be broadcast live on Twitch.

Committed to tomorrow's tennis for over 50 years

In 1973, three letters appeared on the canvas backdrop of the French Open. BNP had become the official sponsor of the Roland-Garros tennis tournament. The history between BNP and tennis goes well beyond the French Open. As a passionate and engaged actor, the Group has involved itself with the full range of this sport, including amateurs, professionals, newcomers, solidarity projects, fans, etc.

Beyond sportsmanship and performance, BNP Paribas supports the notion of engagement through tennis. This individual sport has become a true collective venture in making tennis more inclusive and accessible.

Our commitments

50 years of tennis seen by...

Thierry Laborde, Chief Operating Officer at BNP Paribas & Head of Commercial, Personal Banking & Services division, shares his vision of the partnership and the highlights it has produced over the years.

BNP Paribas and the French Open, rediscover all the stages of a two-track history

Who would have believed that Pierre Ledoux’s idea in 1973 to sign a “small” sponsorship contract with the Roland-Garros tennis tournament in order to publicise the young Banque Nationale de Paris (BNP), would make BNP Paribas one of the most loyal partners in an international sport? A look back at a half-century partnership through BNP Paribas historical archives.

Read the article on Source of History

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