The bank for a changing world

Created in 2006 by the communications agency Aressy, the Aressy Awards honour each year’s most striking initiatives in the area of responsible communication.

The 2014 event included 36 candidates, 28 of whom were approved by a panel of experts and more than 1,500 votes from the public. The corporate, commercial and internal campaigns vying for the awards covered the full range of the communication spectrum.

Indicating the ever increasing level of competition in terms of creativity, the jury awarded BNP Paribas the judges’ choice award for its internal campaign focusing on eco-friendly conduct, part of BNP Paribas’ responsible banking policy.